Price communication can yield fantastic results when done right. A price in itself is kind of a communication tool, but how it is presented and communicated can make all the difference in the world between being perceived as high-but-reasonable, high-but-too-high, low-and-therefore-questionable or anywhere in between.
- Communication strategy
- Training of the pricing team, sales team or other parts of the organization in communicating about price and value
- Communication about price during mergers & acquisitions
- Price communication when raising prices
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