Our partners at PriceBeam wrote an interesting article about how to use willingness-to-pay research internationally:
https://blog.pricebeam.com/6-ways-to-improve-international-market-launches-through-pricing
At RevBeam we can help with the strategy:
- Creating a framwork for monitoring and comparing international prices
- How to set up an internal language for talking about and comparing price levels, discount types, terms & conditions
- How to adjust to local willingness-to-pay but still avoid parallel trade
- Coordinating pricing on international launches
- Managing prices to international key acocunts, who buy from you in multiple markets
- Sharing best practices in terms of markets
- and much more.
Get in touch and see how we can help you.