---
title: "Pricing Research: Understanding Willingness-to-Pay"
description: "Pricing Research: Understanding Willingness-to-Pay. Benefit from our partner's powerful research solutions."
---

[RevBeam's Blog | Price Optimization and Revenue Management Insights and Tips](https://www.revbeam.com/blog)

# [Pricing Research: Understanding Willingness-to-Pay](https://www.revbeam.com/blog/pricing-research-understanding-willingness-to-pay)

 Written by [RevBeam](https://www.revbeam.com/blog/author/revbeam) | 10 Nov 2017, 16:56:41

Some great new pricing research methods from our friends over at PriceBeam:

- [**Willingness-to-pay**](https://www.pricebeam.com/willingness-to-pay): understand customers' willingness to pay for a given product or service. Really useful when launching new products or establishing the overall price positioning of an existing product. 
- [**Comparative willingness-to-pay**](https://www.pricebeam.com/comparative-willingness-to-pay): conduct WtP research across several products, be it your own or competition, at the same time, and compare the different levels. Great for optimizing the pricing of a portfolio of products, or benchmarking against competition. 
- **[Value Attributes](https://www.pricebeam.com/value-attributes):** research not only the overall willingness-to-pay of a product or service, but also understand the individual value drivers: what features are valued and by how much by the customers. This type of pricing research is great for new product pricing but also for price increases or to establish what features to highlight in marketing communication.

RevBeam is a partner of PriceBeam and we use their great solutions when helping our clients set and optimize their pricing.

 

 

 

[View full post](https://www.revbeam.com/blog/pricing-research-understanding-willingness-to-pay)

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